“Profits is not a dirty word.”
Higher profits should always be the goal of owners and leaders of an organizations, but profits don’t just happen and upper quartile financial performance never just happen. I have often seen leaders that are afraid of pushing “profits” as one of the top goals of their company. They extoll culture, values and the soft side of management. Nothing wrong with that, but the objective of delivering financial results year after year needs to be first and foremost. Profit is not a dirty word and the idea that you are on business to make money should be accepted as Job One for every business.