RepSpark Blog

Drive Financial Performance

Posted by Dac Clark on Aug 1, 2017 5:31:24 PM

“Profits is not a dirty word.”

Higher profits should always be the goal of owners and leaders of an organizations, but profits don’t just happen and upper quartile financial performance never just happen.  I have often seen leaders that are afraid of pushing “profits” as one of the top goals of their company. They extoll culture, values and the soft side of management. Nothing wrong with that, but the objective of delivering financial results year after year needs to be first and foremost. Profit is not a dirty word and the idea that you are on business to make money should be accepted as Job One for every business.

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Topics: Growing Great Brands

Manage Key Processes

Posted by Dac Clark on Jun 29, 2017 3:36:59 PM

“A Vison Without Strategy and Execution Is an Hallucination.”

Business success is not just about having a great vision or even great strategies.  More importantly, success is dependent on having an organization that can EXECUTE that vision and key strategies. I also remember thinking more deeply about the implications of Execution.  It became clear to me that Execution really depends on an organization’s ability to Manage Key Processes and to Execute these Key Processes Flawlessly.

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Topics: Growing Great Brands

Innovation Everywhere

Posted by Dac Clark on Jun 15, 2017 2:01:34 PM

The notion here is when we think about innovation, we think about products that have impacted our lives.

Inspire a Culture of Innovation: Adventurous, Creative, Agile, Adaptive & Open-Minded

In almost all companies or brands that lead their business segment, the concept of innovation is much more than just about innovation of their products. These companies have created a Culture of Innovation. This Culture of Innovation is commonly backed up by a management commitment that not only inspires new innovative products but also supports a process that empowers employees to advance new fresh ideas on processes, procedures, management systems, marketing and improved methods to an organization.

A true Culture of Innovation takes place when every single employee feels encouraged to look at how things get done and believes that they are empowered to innovate new ways to get things done. I

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Topics: Growing Great Brands

If You Fail to Plan, You Plan to Fail

Posted by Dac Clark on May 26, 2017 3:30:47 PM

Essential Brand Planning

There are many different structures and levels of detail that Senior Managers employ in their planning of Goals, Strategies, Tactical and Action Plans. The three the most important types of planning are

  • Strategic Plans
  • Tactical Plans
  • Action Plans

If you picture these three types of plans as stepping stones, it is easy to see how each relates to the other in planning and in the achievement of organizational goals. Action Plans are necessary to achieve Tactical Plans and Tactical Plans lead to the achievement of Strategic Plans and Strategic Goals.

A Goal Without Strategy and Execution is a Hallucination

In the end, regardless of planning methods, processes, styles, delivering Measureable Results are what really matters.

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Topics: Growing Great Brands

Have a Winning Team

Posted by Dac Clark on May 4, 2017 11:54:25 AM

Assemble An Exceptional And Capable Management Team.

Successful Brand Building begins with assembling a Highly Capable Management Team. The Competencies and the Strengths of your management team will, over the long term, determine the strength of your brand and the success of your company. Strong and capable leaders will assure that your brand will consistently deliver a competitive and exceptional brand experience.  

  • Each key manager establishes the Goals, Strategies and Action plans for their area of responsibility. They hold their team accountable the successful delivery on these goals. It is essential to have strong managers leading each of these crucial functions;
    • Sales
    • Marketing
    • Design and Merchandising
    • Operations
    • Financial Management
    • Operations
Have Superstars In Every Game Breaker Position.

Building a Strong Brand is similar to building a successful sports franchise. Winning Sports Teams usually win because that have Superstars In Every Game Breaker Position.

Hire For Culture Fit First, Passionistas Second, Skills Third.

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Topics: Growing Great Brands

Best. Sales. Meeting. Ever.

Posted by Dac Clark on May 1, 2017 5:04:17 PM


As a Great Brand aren’t you excited for the newness you get to present at this upcoming sales meeting? 

  • New product innovations
  • New product categories
  • Sales goals & objectives
  • New branding & marketing initiatives
  • New sales strategies to implement
  • Special sales problems to solve
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Topics: Growing Great Brands

Be A Servant Leader

Posted by Dac Clark on Apr 7, 2017 2:56:33 PM

True success for a leader is found when respect and trust is earned.  I have expereinced this through being a servant leader.  Please read below for pointers on how to lead in this manner.

1.  Show Real Caring & Interest In Each Team Member’s Well-Being.        

It is vital to for your brand’s success to develop a foundation of loyalty and commitment with your staff. This will never happen if your people feel like they are just a number.

2.  Build Open And Honest Relationships.  

HONESTY is essential in all personal relationships. Openness and Honesty are the gateway to TRUTH. This atmosphere can be created by brand

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Topics: Growing Great Brands

Reset the Rules of the Marketplace

Posted by Dac Clark on Mar 22, 2017 4:57:27 PM

It is imperative to Reset the Rules of the Markeplace to succeed today.  With the influx of brands, focus on ecommerce and dwindling prebook, being gently disruptive is more important than ever.  For more details on each point below, click on the "I want more" button velow.

1.  Be Disruptive - Reset The Rules Of The Game - Conventional strategies and following existing rules of the market is boring. Coloring out of the box and setting your own rules can cause market disruption and gets your brand attention. It also an essential step in establishing your brand as a leader.

2.  Redefine The Consumer Experience - Where Ever And When Ever It Is Possible. Find ways to dramatically improve how consumers experience your brand.

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Topics: Growing Great Brands

It's All About the Brand

Posted by Dac Clark on Mar 8, 2017 12:42:09 PM

After the consumer which is necessary for the brand, it is important to turn inward to the brand.  Following please find the most important points to focus on when truly looking at your brand.

1.  Make Your Brand An Icon- Iconic branding will not happen on it's own. It is a combination of many facets.

2.  Always Measure Your Brand From The Outside In. Many branders look at their brand from an internal point of view. The real measure of branding effectiveness is measured from The Outside In.

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Topics: Growing Great Brands

The Consumer-The Reason for Being

Posted by Dac Clark on Feb 7, 2017 4:49:29 PM
  • DEFINE YOUR TARGET CUSTOMER(S) DNA, PERSONA AND LIFESTYLE.  Brands need to have a crystal clear understanding of their primary target consumer(s).  Profile were your target consumer shops and who are their favorite brands. Define them granularly with as much specificity as possible.
  • UNDERSTAND WHAT THEY WANT AND UNDERSTAND HOW YOU WILL DELIVER CONSISTENT VALUE-NOW AND IN THE FUTURE.     Your consumers value you based on the positive elements your brand brings to their life. The better job you do in providing those elements, the more your brand will be loved
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Topics: Growing Great Brands

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