RepSpark Blog

ICYMI: Dac Clark's Sales Forcasting Webinar

Posted by Jessica Whitney on Oct 20, 2016 3:24:59 PM

If you weren't able to catch Dac's well-attended webinar on the 18th, we've got you covered. 

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Topics: Growing Great Brands

What Gets Measured Gets Done

Posted by Jessica Whitney on Aug 3, 2016 9:55:49 PM

RepSpark Launches Forecasting Module


How is your team currently tracking goals? Spreadsheets, Hours of Data Manipulation, bi-weekly manual delivery of results?

Is your team frustrated with the lack of insight and ability to: 

  • Set goals based off easily accessible historical reporting?
  • Forecast, negotiate and lock in goals in an easy to use digital format?
  • Visually track daily, weekly, monthly goal progress?

RepSpark- Error Free and Over Goal. 

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Millennials, Snapchat, & Golf

Posted by Jessica Whitney on Aug 2, 2016 1:50:41 PM

Young golfers Rickie Fowler, Smylie Kaufman, & Justin Thomas have been in the news following The Masters due to their antics on the social media platform Snapchat. As the guys hung out in the Bahamas and played Baker’s Bay, those that viewed their stories saw lots of CASAMIGOS tequila t-shirts, Rowdy Gentlemen apparel, and of course the major brands that represent those golfers like Puma and Under Armour. Jordan Speith was also seen wearing a Steph Curry jersey, another athlete that is signed with Under Armour as well.

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Effective Sales Management Strategies

Posted by Dac Clark on Aug 2, 2016 1:39:55 PM

Sales Management

Effective Sales Management is the effective and efficient leadership and management of a salesforce that results in an organization’s successful accomplishment of Sales Goals and Gross Margin Targets. This is done through brand and territory planning, key account planning, staffing, training, directing individual sales people and properly organizational resources. 

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Topics: Growing Great Brands

Information Is Power- The Next Evolution of B2B Ecommerce

Posted by Meghann Butcher on Jun 2, 2016 6:06:44 PM

Essentially today's retailers have all power because they have access to sold, timely, actionable, and accurate information.  All too often executives and their sales force must navigate multiple complex applications or ask someone to produce reports and visualizations.  Worse, output is often too fragmented or complicated to interpret and use readily.

What is the strategic role of information in Sales Management?  

With B2B e-commerce at the forefront, it is important to have smart selling tools as well as the now standard order entry platform.

This descriptive whitepaper deliver a brieftalk about the below topics:

  • What is salesforce automation?
  • What are the benefits of it?
  • How can you measure retail perfroamnce?
  • What are essential performeance metrics that matter in retail?
  • What are some advantages of data analytics?

CLICK HERE TO DOWNLOAD As published in CIO Review:

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Topics: Growing Great Brands

Personalizing Your Merchandising in Today’s Fast Paced World

Posted by Meghann Butcher on May 12, 2016 1:08:01 PM

So many brands and so little time. 

Retailers these days have less and less time to filter through emails and catalogs to allow new opportunities to grow in their retail locations.  What is the BEST way to both Open New Doors and Close More Deals?  The merch guide is the key to success!

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Well Defined Brand DNA & Disciplined Branding is Critical

Posted by Dac Clark on Apr 27, 2016 8:00:00 AM

The definition of DNA is as follows: “molecule that carries most of the genetic instructions used in the development, functioning and reproduction of all living organisms” (Wikipedia).  This concept of DNA can be applied to the business world in the area of branding.  A brand needs a single set of instructions to develop and guide the business in the disapline of branding. A clearly defined brand DNA will help drive branding, marketing, merchandising and sales. DNA can even drive financial decision making.  The brand DNA is critical to developing differentiation from your competitors as well as consistency for your customers.

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Topics: Growing Great Brands

The Six Disciplines Of Building A Great Brand

Posted by Dac Clark on Apr 20, 2016 5:02:00 PM
  1. Change The Rules Of The Marketplace       
  • Be Disruptive: Change is an absolute. A market leader usually is the one that causes market changes.
  • Reject Pre-Conceived Limitations: Rules are for there breaking. They are not really rules anyway; most often these limitations are really just traditions, practices, conventions, or long held norms.
  • Control The Retail Floor Space: To change rules, you need to be in control of what you can control-the retail space.
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Topics: Growing Great Brands

One Size Does Not Fit All in a B2B Platform

Posted by Meghann Butcher on Mar 17, 2016 2:58:00 PM

B2B ecommerce will change your selling strategy!  These are pretty standard, visible, easy to follow promises of a sales platform.  However, these promises often lead an apparel/footwear manufacturer dealing with back office and IT overload-Basically hiring a body (or two) to manage the platform and errors that occur with this type of increase in sales.

The promises of a typical wholesale B2B ecommerce provider include:

  • Digitally Present the Line!
  • Increase Sales!
  • Get More orders!
  • Shorten your Sales Cycle!
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Topics: Information

Kate Shoemaker Interview with Shop-Eat -Surf (re: B2B e-commerce)

Posted by Kate Shoemaker on Feb 17, 2016 3:02:00 PM

Looking back at some older published pieces, this seemed particularly relevent even now.  Interview with Shop Eat Surf and newly hired Kate Shoemaker from 2014 (talking about B2B e-commerce and the need for salesforce automation).

What made the RepSpark job such a good fit for your skills?

I have been in technology since 2002, and it has proven to be a very exciting industry, constantly changing and advancing unlike so many other industries in today’s market.  But I was bored, and I wanted more. I wanted my DREAM job. At RepSpark, I found that opportunity: to work with people who feel like family, to be able to sell the BEST product on the market, to board a rocket ship taking off and to have a passionate CEO and mentor who just happens to be a legend and who is also the most decent person I know. 

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Topics: Information