How Microsites Can Help Your Retail Marketing Efforts
by Meghann Butcher, on Oct 11, 2019 3:38:00 AM
Trade shows, campaign launches, and sporting events are great marketing tactics that help you drive customer engagement, and boost sales. But coordinating the logistics for moving merchandise for these special events can be a hassle.
That’s where microsites come in. But what is a microsite?
A microsite is separate from your B2B website, where you can easily share messages and products specifically for a unique event. With RepSpark’s online platform, your team can create a microsite that gives your customers a customized shopping experience, while simplifying fulfillment on your end.
Here’s an example of how a RepSpark microsite could help you.
Seamless shopping experience for consumers
Streamlined fulfillment process for your team
Microsites can be customized to fit any marketing event, besides sporting events! Here are some good examples of occasions where microsites can help streamline your workflow:
- Sporting events such as golf tournaments or surfing competitions
- Coach special product selections
- Trade shows
- New campaign launches
- To present curated assortments to influencers, ambassadors and athletes.
If you want to see how you can build a microsite with RepSpark, we'd love to show you. Schedule a demo with us today.
We’ve seen many clients with RepSpark launch microsites, and it’s always amazing to hear their response about the results:
"The micro site allows us to offer our customers the option for a custom shopping experience that’s easy to set-up and manage. Minimal effort with maximum results."