Gift the Experience of Frictionless B2B Shopping
by Meghann Butcher, on Dec 19, 2019 7:02:49 AM
Thanks to online shopping resources like Amazon, customers are able to buy products with a swift swipe of a button. The hassle of inputting payment and shipping is eliminated, and you know the guaranteed delivery date before you even place the order.
However, historically when it comes to B2B transactions, we are a bit slower to offer the same type of transaction. Luckily, times are changing. Because the same people who buy on Amazon and other swift buying platforms are also making purchases for their business, a swift transaction experience is expected for both B2B and B2C buyers. What is this swift transaction? It’s frictionless shopping. Frictionless shopping is eliminating unnecessary steps to make transactions easier for your customer.
With RepSpark, you can create frictionless shopping experiences with our Digital Catalogs and here is how:
Step 1: Create a Digital Catalog Campaign
Whether it’s for an individual retailer or all of your retailers, you can create a branded experience for your consumers to shop. Once product and marketing inserts have been reviewed, you can then email the Digital Catalog directly to inboxes.
Step 2: Buyers Can Buy Directly from Catalog
Once your buyers open the Digital Catalogs, they can directly shop lifestyle images or product shots to input the exact quantities they want for their buy against live inventory.
Step 3: Easy Order Follow Up with Invoice & Tracking
Upon completing their order, your buyers will be automatically notified of the order and can easily locate invoices and package tracking. We love this step because it also makes it easy for your team to not be chasing order numbers and tracking codes so you can focus on creative work.
Ready to get started? Download our Digital Catalog Operating Procedures PDF to learn what you need to begin creating your Digital Catalog and what it takes to actually build the campaign. (You will also find an in-depth video demonstrating the process.)