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Your 3-month countdown to January Trade Shows

To make things easy for you, we’ve laid out the best timeline to optimize your attendance at any virtual event.

There’s no time like the present to capitalize on January trade shows! 

While it may seem far off, 3 months is the perfect amount of time you will need to prepare all your selling assets and to be set up for success. To make things easy for you, we’ve laid out the best timeline to optimize your digital selling tools.

Time is ticking- let’s dive in!


While January may seem far away, it will be here before you know it. This month you want to make sure the right foundation is laid with the following tools.

The right B2B E-commerce platform

With the right B2B tool, you can integrate with any digital trade show software. What’s even better is that you will already know how to use it, have all assets in place and are ready for sell-ins. At RepSpark, our software isn’t a one size fits all solution. No - we get to know your brand and goals to craft the ultimate technology for you to use when selling. 

During this time before the mad rush, you want to make the decision on what platform you want to move forward with and get your brand integrated with the system. If you are interested in learning more about RepSpark, schedule a free demo.

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Hire a professional to showcase your line

With the landscape of trade shows being digital, you want to put your money towards a professional photographer and model who can properly show off the fit, details and look of your new line. Not only is this going to be the main way buyers will interact with your products, but it will be the backbone of your selling. When creating your shot list, make sure you have enough content to cover:

  • Virtual Showrooms
  • Digital Catalogs
  • Your Branded Home Page 
Get your assets online

Now that you have all your photography in place, it’s time to build your digital selling tools. This is when you will want to create your Digital Catalog and Virtual Showroom. Great news - it’s all super easy and no coding is required. At RepSpark, we have 35 templates for you to choose from or you can even build your own.

Also, if you have any questions along the way we provide a great asset library of resources to guide you, and we have an excellent customer success team to lean on through the process.

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Analyze & Strategize 

Now that your assets are organized and your platform is in place, it’s time to focus on your retailers and analyze past reports. With RepSpark, we include reporting in your software because we know how critical it is to craft a smart strategy. With a smart strategy, you can speak intelligently and clearly to what did and didn’t work for you buyers and eliminate showcasing products that didn’t sell.

Create the ultimate assortment 

After you get done strategizing, you can easily craft custom assortments and catalogs based on historic performance for different buyers. This will be a game changer. Not only can you showcase what sells but you can also include your retailer’s logos to make it a bespoke experience that will stand out from your competitors.

Develop an incentive program

It’s time to put the icing on the cake! Get your retailers motivation to buy with an incentive program they can’t resist and speak their language. If they bought 500 sunglasses last year and it did well, encourage growth to buy more at a discounted price.


You are starting 2021 on the right foot! There is no need to stress because you’ve got all the work done to show up for your January Trade Shows with confidence and poise.

Ready to be ahead of your competition? Schedule a FREE demonstration today.

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